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Joanne Lee

Founder of IMDS

Joanne is an entrepreneur who founded MediHeroes, a B2B Medical Platform with an aim to become the most reliable information source in the MedTech industry by furnishing accurate and quality product information to people. The platform aims to bring suppliers, buyers, users, investors, scholars, researchers, media and med-tech related service providers in the MedTech industry.

Joanne has been leading a global sales and marketing team in charge of over 80 countries at a Korean In-vitro diagnostics company. Prior to the IVD company, she used to work in the subsidiaries of Daimler-Benz, a German automotive company in Korea, Hong Kong, Singapore, Australia and Germany. She currently mentors MedTech start-ups as a partner with Chungbuk Center for Creative Economy and Innovation located in Osong, Chungbuk Province, a hub of bio-medical research and development in Korea. And, she also teaches Tradeshow Marketing to over 1,000 SMEs commissioned by Association of Korea Exhibition Industry since 2016.

She has earned her BA and MBA from Seoul National University, Korea.

Joanne Lee
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